Fashion Keywords 2022: A List of The 10 Most Popular Keywords (2023)

Fashion Keywords 2022: A List of The 10 Most Popular Keywords (1)

Fashion has always been the driving force behind the eCommerce industry. The major players of the industry i.e. Amazon, Flipkart, Alibaba, Snapdeal and eBay have been constantly presenting themselves with more innovative solutions which have shaped up online fashion. The fashion eCommerce industry is expected to grow by 26.5% from 2020-2024. But… This was all before the COVID-19 outbreak in year 2020. The pandemic has changed the way we live, the way we work, the way we socialize and even the way we breathe! This has affected many aspects of the eCommerce world including the fashion trends. Thus, the most searched fashion keywords 2022 will be different from the keywords we have seen in the previous years.

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The Role Of Fashion Keywords 2022 In Your SEO Efforts

Some people might argue with that but SEO is still a great method to attract free traffic to a fashion eCommerce site. That being said, playing with keywords is a dirty battle. Your competition is also injecting keywords inside the product names, stuffing descriptions with keywords and adding metatitles. Luckily, these will not guarantee organic traffic for your competition. But what we’re going to talk about today will surely help you nail it with SEO for fashion eCommerce!

You Surely Need A Blog To Inject Fashion Keywords 2022!

Having a fashion blog on your eCommerce website is a great way to apply SEO for an online clothing store. Besides, it is a good tool to create lots of high value content that will appeal to your target audience.

A blog is valuable for your online business in the sense that blog posts can include lots of trending eCommerce search terms. While used with care, these apparel keywords can drive the organic traffic you’ve been dreaming of.

However, only adding a blog to your online shop will not be enough. You need to be constantly looking for the most searched keywords in fashion and write blog articles around those keywords. You also want to be picking the niche or the long-tail keywords to avoid competion in fashion SEO. For example, the keyword “style” can be meaningful for many fashion blogs however it is a mainstream keyword, thus used in many blog posts. To be able to rank high in search engine results pages, you will need to differentiate your blog by using the longer keywords that would appeal to a niche audience. This is how you will be successful in doing SEO for the clothing company you own or work for.

Which Fashion Keywords 2022 Can Help You In Your Fashion SEO Efforts?

If you are responsible for executing SEO for fashion in your company, it is likely that you will feel like the Don Quixote against the windmills! Google’s search engine algorithms are very strong and you need to beat them like a hero in order to rank high in the SERP. Human intelligence and effort against the machine!

(Video) Fashion Keywords 2021: A Compilation of The 10 Most Popular Keywords

If you’ll play this, let us give you the right weapons to succeed in 2022. Here are a few fashion keywords that will help you while doing fashion eCommerce SEO.

Fashion Keywords 2022 Chapter 1: Yellow Bags

Yellow bags is likely to become a popular fashion keyword in 2022 because the search volume for this keyword is increasing. However, you need to be careful with the country breakdown as this keyword is particularly popular in the UK. While doing SEO for fashion brands, it is important to understand the individual trends in different geographies and target your efforts, accordingly.

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Fashion Keywords 2022 Chapter 2: Bra Tops

Representing a somewhat strange type of clothing category between a crop top and a bra, bra tops are likely to emerge as a warm-weather trend in 2022.

While using bra tops as your SEO fashion keyword, try to think about your blog’s and webstores audience. As this trend may not appeal to everyone, use it if your target shopper segment is interested in this type of clothing. Youngster women may be the fans of bra tops while women over 50 might hate this type of clothing!

Fashion Keywords 2022 Chapter 3: High Rise Pants

Some people find them comfortable, some other think they’re not sexy. Whether you like them or not, high rise pants are here to stay! There is a growing demand for high rise pants and if you are doing SEO for online boutique, this is a keyword you should definitely use in your blog posts.

(Video) Make More Money On Poshmark Using Trend Keywords

Fashion Keywords 2022 Chapter 4: Midi Skirt

Once seen as out-of-date or granny-like, midskirts have become popular again. But this time, they come in different patterns and fabric. Google Trends show us the growing popularity around the keyword “midi skirt” whereas Instagram proves that hashtag #midiskirt is rocking it on social media with +500.000 posts worldwide! So again, this is a must have SEO fashion keyword for your website.

Fashion Keywords 2022 Chapter 5: Nike Blazers

Using a brand name in your blog posts even when you do not actually sell that brand may or may not be wise depending on the situation. If you intend to “embrace” the fashion industry, then using a popular brand might not hurt your own.

Nike Blazers might be a great example to branded fashion keywords in 2022. This model is one of the oldest sneakers in Nike history. Back in 1973, the Nike Blazer was a basketball shoe worn by the likes of George Gervin. Today, this model been adapted as a popular sneaker for casual lifestyle wear and even for skateboarding.

One of the best things about the fashion SEO keyword “Nike Blazers” is that, it appeals to both the male and female audience.

Are you able to showcase AI powered related products, upsell items and frequently bought together products on your Shopify store? To get all of these and more, install Perzonalization for Shopify now and start your 14 day free trial.

Fashion Keywords 2022 Chapter 6: Utility Jackets

A utility jacket was originally made to keep American farmhands warm in the early 20th century. Thus, denim or toughed wax canvas were commonly used back then. However in today’s fashion era, utility jackets are reformed into style peaces and used by both men and women.

In 2020, utility jackets along with cargo pants were quite popular and this trend is not likely to go anywhere soon. Instead, the look for utility jackets are likely to be transformed into a “high-function” vibe in Spring and Summer of 2022. That is why, you may confidently use the fashion keyword “utility jackets” if you are dealing with SEO for a clothing brand in 2022.

Fashion Keywords 2022 Chapter 7: Waist Beads

Accessories make up a crucial category in fashion. If you are seeking to rank high in SERP, then it might be wise to write about the popular fashion accessories. Waist beads is one of the great keywords to start with.

(Video) How to Do Keyword Research From A to Z (2022)

Waist beads are a traditional African accessory. This accessory consists of small glass beads on a string or wire worn around the waist or hips. Waist beads are popular especially in Ghana, Nigeria, Senegal, and other West African countries. Besides, these beads are a symbol of femininity, fertility, sensuality, and spiritual well-being. In today’s boho fashion cultures, waist beads are usually worn as a style element. A quick tip; the search volume around the fashion keyword “waist beads” typically rise in the summer season so it better to write about this topic in June or July.

Fashion Keywords 2022 Chapter 8: Baggy Jeans

As a fashion keyword, “baggy jeans” has shown as astonishing behaviour in the last 12 months. Because, the search volume around this keyword is gradually increasing. Once a trend-icon in 90s, baggy jeans are back!

Baggy jeans rose as a response to the anti-skinny jeans trend. Even celebrities have started wearing baggy jeans and styling them in several forms. Thus, for the SEO activities of your fashion blog, the fashion keywords “baggy jeans” might come handy!

Fashion Keywords 2022 Chapter 9: Fitness Apparel Keywords

When it comes to fashion, we should not forget about the activewear category. The activewear sector experienced a spike in sales during shutdown. This increase was obviously caused by the need for comfortable clothes to work and workout from home.

Being one of the critical fitness apparel items, leggings has benefited from this spike. This category is quite lucky in the sense that leggings can both be used as fitness apparel and casual outfit. When writing about leggings, you have a chance to showcase daily outfits as well as activewear styling options.

Vuori joggers make up a cool fashion keyword in the sense that it both appeals to men and women. Being both comfortable and fashionable, the demand for vuori joggers is on the rise. Some people have started to style vuori joggers even with casual shirts, so do not forget to mention different styling tips while writing about vuori joggers.

Peach lift leggings make up a special subcategory under leggings. Being a popular buttlifting product, the search volume around this fashion keyword has started to rise in the winter of 2022 after the leggings went viral on TikTok. Thus, the keywords that go along with peach lift leggings are scrunch butt leggings, butt leggings and TikTok leggings. Even the musician Lizzo tried the affordable booty-lifting leggings that went viral TikTok and shared a video about her experience. These fashion keywords may be hype for a few months more, so rush out if you are planning to publish a post about peach lift leggings.

(Video) 5 Trending 2022 Fall/Winter Keywords Every Reseller Should Use Right Now For More Sales!

Fashion Keywords 2022 Chapter 10: Floral Bustier

The hype around corsets and bustiers were thought to die with the pandemic however the opposite happened! The trend grew even bigger and found its way in many women’s closets. These bustiers come in different shapes and materials offering many different styling options. Therefore, we are not surprised to see that the fashion keyword “floral bustier” is on the rise as Spring 2022 is nearly here. If you are planning to write about this topic, make sure you include the other fashion keywords; “lace bustier”, “floral corset top” and “3d floral bustier” in your fashion blog post.

Fashion Keywords 2022 : The Wrap-up

Executing SEO for a fashion blog and/or an eCommerce website is a tough but a fun practice. It is tough because you always need to keep up with the trends in fashion. It is fun because learning about the latest fashion trends and admiring the beautiful apparel pics is an entertaining practice.

We have tried to compile the most popular fashion keywords in 2022 however there are many that we could not cover. So, here is the tip; make sure you follow the Instagram accounts of the famous bloggers and magazines to keep up with the latest fashion trends!

Curious to learn more? Take a look at related posts!

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How do I find my popular keywords? ›

One of the easiest ways to find trending keywords is to use Google's search autocomplete feature on their website. Start typing your search term(s). As you type, Google will report some popular searches based on what you've entered. Look for "head" keywords.

What is trendy right now 2022? ›

2022 Fashion Trend: Voluminous Silhouettes

From oversize shirting to ballooned silhouettes and a continuation of the puff sleeve trend, dresses and tops will retain their volume through the end of the year.

Which keywords are most popular? ›

Top 100 Google searches in the U.S.
#KeywordSearch volume
96 more rows
5 Oct 2022

What is SEO keyword? ›

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

What are trends in fashion? ›

Fashion trends are the popular styles of clothing and accessories at a particular moment in time. Microtrends such as tiny sunglasses and high-waisted denim cycle in and out of fashion within a matter of months up to a few years.

What is the fashion color for 2022? ›

According to fashion's top designers, we're in for a very regal 2022. Just look at the color palette! Royal purple, jewel-tone teal, and burning red are all trending hues incorporated on the Fall/Winter 2022 runways, each with its glamorous style.

What are consumers looking for in 2022? ›

In 2022, consumers want to feel a stronger connection with brands, be part of a community, and get more value from their purchasing experiences.

What is keywords example? ›

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

How do I create a keyword list? ›

Basic tips for building a keyword list
  1. Think like a customer when you create your list. ...
  2. Select specific keywords to target specific customers. ...
  3. Select general keywords to reach more people. ...
  4. Group similar keywords into ad groups.

What are keywords in a sentence? ›

a word that serves as a key, as to the meaning of another word, a sentence, passage, or the like.

What are good keywords? ›

The best keywords for your SEO strategy will take into account relevance, authority, and volume. You want to find highly searched keywords that you can reasonably compete for based on: The level of competition you're up against. Your ability to produce content that exceeds in quality what's currently ranking.

What are the 4 types of keywords? ›

When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational.

Is key word one word? ›

What Are Keywords? Strictly speaking, a keyword means one single word. When the first search engines were launched, they had relatively simple algorithms, and many users used single words for their searches. But search engines support large key phrases with two or more keywords.

What is a target keyword? ›

Typically, keyword targeting is used to target ads based on publisher data. For example, the publisher may insert keywords that identify the section of a site where the ad request originates, or what language is used on the page. Publishers may also add this kind of data dynamically.

What are fresh keywords? ›

Fresh Keywords Means Fresh Content

Knowing which keywords are trending now, how likely they are to result in a click, and who is getting the traffic for them, is truly the complete picture of maintaining fresh content.

What is primary keyword? ›

What is a Primary Keyword? Primary keywords are those terms you want to rank up for. These are terms with high search volume that can bring a considerable amount of traffic to your site. If we're taking the same example listed above, your primary keywords are all the terms that relate to buying laptops online.

What's a fashion statement? ›

/ˈfæʃn steɪtmənt/ ​something that you wear or own that is new or unusual and is meant to draw attention to you. This shirt is great for anyone who wants to make a fashion statement. Flared trousers were a fashion statement of the seventies.

What is fashion culture? ›

Cultural fashion – some may know it as traditional fashion – gets inspiration from one's heritage and upbringing. Clothing and accessories falling under the category of cultural fashion evoke a sense of nostalgia while showing off pride for a rich culture.

What is fashion concept? ›

Put simply, a fashion concept is a collection of ideas that will influence the type of garments you will be promoting as a freelance fashion designer or fashion house.

What colour is in fashion? ›

What is colour of the year for 2022? Very Peri is the year 2022. However, yellow is the fashion color of the year in 2022.

What styles are trending for fall 2022? ›

9 Top Style Updates for Fall
  • Wider, looser jeans.
  • Loafers with attitude.
  • A wear-with-boots dress.
  • A leather or suede skirt.
  • A blue sweater.
  • A chic shirt-jacket.
  • A leggings replacement.
  • Real pants.
8 Sept 2022

Is purple in fashion? ›

For Fall 2022, that'll be pretty easy. Aside from wardrobe staples being among the hottest styles, purple clothing and accessories are having a major moment, possibly even replacing Barbiecore pink.

What are the current consumer trends? ›

And this weighs heavily on trends in this subset . . .
  • Telehealth. According to CDC, telehealth visits increased 154% in March 2020. ...
  • Sustainable Nutrition. Consumers are picking out their food more carefully too. ...
  • Mental Health Awareness. ...
  • Physical Fitness. ...
  • Germ-consciousness.
8 Mar 2022

What are the new marketing trends? ›

A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

What is the trend for summer 2022? ›

Sexy workwear is at the top of the summer 2022 fashion trends list and has been spotted on some of our favorite celebrities, with menswear-style vests reigning. Wear one with jeans for a night out or with wide-leg pants to the office.

How do you dress trendy 2022? ›

Here are the biggest fashion trends to snap up in 2022.
  1. TOP-TO-TOE COLOR. Dior/Christian Siriano/Versace. ...
  2. FRINGING DETAILS. Chloe/Proenza Schouler/Alberta Ferretti. ...
  3. SEQUINS AND SHIMMER. Valentino/Chanel/Loewe. ...
  4. MAXI VS MINI. Peter Do/Off-White/Jil Sander. ...
  5. BOLD STRIPES. ...
  6. CUT-OUTS. ...
  7. THE '00s. ...
  8. Elevated shapes.
18 Aug 2022

What can I sell in 2022? ›

Top Trending Niches of 2022
  • Shapewear.
  • Travel accessories.
  • Healthy and beauty products.
  • Smart watches.
  • Health Care.
  • Skin Care.
  • Hobbies and Craft.
  • Lamps and Shades.
25 Aug 2022

Who is the fashion icon of 2022? ›

Lenny Kravitz is the CFDA's 2022 Fashion Icon.

What is the fashion trend for spring 2022? ›

In short, Spring 2022 is all about having fun with fashion and showing off some skin in unexpected ways, and that goes for the “little top, big jacket” look as well. A bralette or bikini top paired with an oversized, menswear-inspired blazer is a cool combination.

What styles are trending for fall 2022? ›

9 Top Style Updates for Fall
  • Wider, looser jeans.
  • Loafers with attitude.
  • A wear-with-boots dress.
  • A leather or suede skirt.
  • A blue sweater.
  • A chic shirt-jacket.
  • A leggings replacement.
  • Real pants.
8 Sept 2022

What is the style for 2022 teenage girl? ›

Graphic tees, denim, rompers, sneakers, baggy pants, hoodies, and sweatshirts are the staples of the teenage skater girl outfit. These are functional, loose, and comfortable clothes for maximum freedom of movement.

Who is the biggest fashion influencer? ›

List of 150 Top Fashion Influencers to Follow in 2022
  • Xenia Adonts @xeniaadonts (2 million) ...
  • Jeanne Damas @jeannedamas (1.5 million) ...
  • Chriselle Lim @chrisellelim (1.4 million) – Most Popular Fashion Blog. ...
  • Julia Engel @JuliaBerolzheimer (1.3 million followers) – Most Popular Fashion Blog.

What is current trend? ›

Current trends means growth calculated only in accordance with changes in every country's economic and demographic fundamental data.

What is new trend? ›

A trend is a change or development towards something new or different.

How do fashion trends start? ›

Fashion trends now start and evolve through five key ways: from the runway, from street style, through celebrities, through fashion bloggers, and through the different fashion capitals of the world.

How do I find trending products? ›

10 Effective Ways to Find Trending Products
  1. Social Media Platforms. Browsing social media platforms is one of the best ways to find trending products. ...
  2. Google Trends. ...
  3. Join Reddit. ...
  4. E-commerce Podcasts. ...
  5. Online Marketplaces. ...
  6. YouTube Videos. ...
  7. Product Hunting Tools. ...
  8. Influencer Activity.
12 Aug 2022

What items are in high demand right now? ›

What products are most profitable to sell?
  • Beauty products and cosmetics.
  • Jewelry.
  • TV and smartphone accessories.
  • Designer sunglasses.
  • Children's toys and games.
  • Shoes.
  • Video games.
  • Pet supplies.


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